Why Should I Engage in Social Media?
How many times are you hearing the question, “Why should I engage in social media?” during your work week? I’m hearing it often, and it’s reminding me of 1995 and 1996, when clients — and colleagues — were asking “Why should I have a web site?” And who remembers when the question was “Why should I have email/a cellphone/a computer/a typewriter/a telephone?”
OK, maybe none of you remember the old telephone question, but I heard that when the telephone was first introduced as a consumer product, most families were appalled with the concept of putting a phone into their homes and … Continue Reading